What I do...
Working across PR, Advertising, Social Media and Content Creation my skillset includes:Ideation, Creative Planning and implementation, Art Direction, Brand Consultancy and Management, Copywriting, Scripting, Directing...I also write books.
Projects
Drivetribe
Launch
Drivetribe is the brainchild of messrs Clarkson, May and Hammond. Their bold aim; to create a 'Facebook for cars'. I came on as the Head of Marketing and one of my key roles was to build relationships with the car brands and the agencies to bring them on to the platform - so in traditional 'Grand Tour' fashion we went on a roadshow. I created and directed this short film as the grand intro as the boys walked out on stage...
Paycasso
A voyage into cyber security and beyond...
This was a really fun project...the client was a start up with the bare minimum of collateral but with significant funding and a very open mind. At the time the start up world was awash with infographics and rather average animation...the client wanted a piece of content that would really capture the imagination. I collaborated with LA based animator Michael Rigley to create this work. The piece opposite is the visual moodboard that kickstarted the project...
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This is a link to the final piece in all its glory
American Express
Film
At Ogilvy I headed up the newly formed Content Studio. We were tasked with building a team of film makers and creating a comprehensive content strategy that would populate the multiple channels American Express used to reach their audience. Film was one of the lenses we chose. Having studied scriptwriting, I wanted to try and capture the journey from script to screen...